01
Your scorecard
Every part of your marketing, scored and explained in plain words
What is growth, really?
More paying customers, and more money left after the ad bill. Everything else is just activity
So where is yours getting stuck?
Usually it is not one big thing. It is a few leaks nobody has taken the time to find, and a couple of growth levers nobody has pulled yet.
Leads come in. Sales do not follow
Someone fills in your form at 10am. Your team calls back on Thursday. By then they have hired someone else
The ad bill goes up. Revenue does not
You doubled the budget. The phone did not ring twice as often
Lots of tools. No clear picture
The agency says the leads are great. Sales says they are junk. Nobody can tell you who is right
I find the exact levers that unlock your growth
I review your whole system and your niche, and tell you in plain words what to do first
Where to start · The Growth Review
Know where to push before you spend more
A detailed look at your whole marketing: offers, website, ads, CRM and how you handle a new lead. You see what is leaking, what is ready to grow, and the 2–3 moves that matter most
What you get
02
The real numbers
What a customer costs you, and what one is worth
03
Your 2–3 biggest levers
The leaks costing you the most sales, and the openings worth the most growth
04
A plan for Monday
What to do first, ranked by impact and effort
Let’s talk growth
You will get my honest read and a few clear next steps. If there is more to do, we will break it down together
THE GUY BEHIND STITCH
A marketer who thinks like a founder
Hi, I’m Yurii. I have spent over 20 years in marketing, and for most of them I also ran the business side: payroll, pricing, new clients and the P&L
So I look at your margins before your media plan. I work with founders who care about what they make, want to make a difference and are ready to work for it. I am their thinking partner, and the person who builds the system that makes the business hum
A few highlights
Built a digital agency to $2.2M a year and a top-5 national ranking in Europe
Ran a 45-person creative agency across five countries, growing 30% a year
Creative Agency of the Year, 2006. Effie Award, 2016, for a PepsiCo juice brand
Brands I have worked with
Bacardi · Martini · L’Oréal · Carlsberg · Ferrero Rocher · Bonduelle · Coca-Cola · PepsiCo
Industries
MedicalWellnessBeauty and personal careSportsFood and drinksHospitalitySocial changeFundraising and crowdfundingProfessional servicesFinanceMarketing and PRRetail
Your whole marketing team, ready on Monday
The thinking of a CMO (the person who leads all of marketing) and the hands of an agency. I lead it, work with the people you already have, and bring in specialists when the job needs them
A usual agency
Sells you clicks, leads and hours. Looks after its own piece and reports on its own numbers
A full-time CMO
Great thinking and a big salary. Still needs a team and a budget before anything ships
STITCH
Strategy and doing, together. I work with your team and tools, and add specialists when needed. Judged by the leads that turn into customers
Your growth will not fit in a statement of work. Neither do I
But if you want a list, this is what I help with most
Marketing strategyBrandingMessagingOffersFunnelsLanding pagesGoogle adsMeta adsLead magnetsEmailTracking to revenueLaunches
Not sure what half of these mean? You do not need to. I will tell you which ones matter for you
Recent work
Businesses I led marketing for
The Nest at Black Hawk · Hospitality
From empty to sold-out
82%
occupancy at peak
69%
of nights booked direct
Praimy · Wellness and personal care
Foot cream, 500+ orders in 60 days
3.8x
return on ad spend
+115%
product revenue
Reverie Camp · Hospitality launch
1,175 paying guests for a resort that isn't built yet
9,482
email signups
12%
of signups paid
Harmony Domes · Manufacturing
From selling units to selling whole resorts
600+
leads captured
32,800+
site visits in 4 months
“Our budget was spread across too many channels and agencies, and nobody could tell us what was working. Yurii looked at everything, picked the one product worth pushing and showed us where to spend. In 60 days that foot cream brought in over 500 orders. For the first time, our marketing made sense to us”
Start where you are. Grow from there
Some businesses need a tune-up. Some need a rebuild. We start with what yours needs
01 · Find
Find the levers
A 30-minute breakdown call, then a Growth Review if it makes sense
02 · Fix
Build the system
The right people, tools and pieces in place. You own all of it
03 · Grow
Grow together
Every month we keep what sells, cut what does not and check it against real sales
One person, accountable for the result
No account managers. You work with me from the first call to every check-in and monthly review
A good business. Ready to grow?
This is for you if
You want real sales, and revenue is the number you watch
You want a clear picture of what works in your business
You want to understand your own marketing
You want a growth system you can repeat
Probably not a fit if
You just want cheaper clicks
You are happy where the business is
You want a quick win this month and do not think about next quarter
Good questions
Ask me on a call →How do we get started?
Book a 30-minute breakdown call, at no charge. Before it, I look at your website, Google listing, ads and your main competitors. On the call you tell me your biggest concern, and I tell you where I think growth is stuck
Why a fractional CMO, not a full-time one?
A fractional CMO is a senior marketing lead you get part-time. You get the experience without a full-time salary, benefits and months of hiring. Pay less every month, get more every month, from someone who has done this many times before
How is this different from a regular agency?
Most agencies sell one service: ads, SEO or a website. I look after the whole picture and judge the work by the leads that turn into customers. If you have an agency you like, I can work with them and make their work count for more
How do we know if we are a fit?
Book a breakdown call. It costs you nothing, and in 30 minutes we will both know. If it is not a fit, I will tell you, and you still leave with my notes
What does it cost?
The first call is on me. The Growth Review and anything after it are priced on the call, once I know what you need. Ad budget and tools are paid by you directly
Is STITCH just you?
Yes. You work with me directly. For the hands-on work I bring in specialists I trust, or work with your team
How soon will we see results?
Usually the first changes are live and showing in the numbers within 60 days. Sales take as long as your customers take to decide
Who owns what we build?
You do. Your website, your ad accounts, your data and your tools. Everything we build belongs to your business and stays with it
Take control of your growth
Pick a time for a 30-minute call, answer two questions, and I will do my homework before we talk